There are many reasons to make sure your site is available in more than one language. Despite the lingua franca nature of English, nearly half of all internet searches are done in languages other than English. This means that it is essential for website owners to learn more about the process of localization. Companies like 247 Accessible Documents, a team of accessibility experts, can help you with the translation.

Another reason to translate your site is to expand your audience. While automated translations may be more convenient, they are also not very natural. They might feel artificial and may turn off users. In addition, automatic translations may not make much sense. If your goal is to reach a wider audience, the entire point of making your site available in more than one language is to increase the number of people who visit your website.

When creating your site, make sure to use machine translation tools. While they are not perfect, they can improve the quality of your translations. For example, if you use Google Translate, you can set up a floating language switcher where each language flag is displayed. Then, you can customize the language display on your website by choosing the desired font size and font style. This tool is free and can be installed on your WordPress installation.

A multilingual website can offer an excellent experience in the user’s native language. The translation of marketing materials and customer support materials is also essential. When building your site, it is also essential to consider the speed of the translation process. If your site is slow to load, users may have difficulty accessing the content they want. A website should be designed in a way that is easy to translate and understand.

The importance of accessibility cannot be overstated. It is not just about the benefits of accessibility. Aside from being an effective way to reach new audiences, linguistic diversity will also boost the profitability of your website. A recent study showed that more than 20,000 pieces of content were read in Spanish. The more languages people can read, the more money they can spend on advertising. In addition to this, the more likely they will be to buy your products and services.

In addition to these features, translating a website is a great way to attract a new audience. A multilingual site can be beneficial for your business. By creating multiple versions of your website, you can increase your audience and sales by offering more options to your visitors. And the more languages you support, the more likely people will be to use it. This means that you should make your site accessible in more than one language.

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